NEW DELHI: European traffic navigation firmNNG today said it expects to increase itsmarket share in the country to 70 per cent by next year-end from 60 per cent at present in navigation devices sold through car makers.
"We can name only Renault, Tata andVolkswagen as our partner in India. In the next six to seven months, we expect to partner with 13 out of 16 car companies and as per estimates take our market share in devices sold through OEMs to 70 per cent from 60 per cent at present," NNG Vice President for Eastern Europe and emerging markets Peter Bolesza said here.
Without disclosing actual numbers, Bolesza said the company is looking to increase its share in post sales as well from 25 per cent to 35 per cent through dealers and other automative sales channel.
The company is selling its traffic navigation map and application through India firm Ayana Navigation Solutions.
"We use maps from Nokia and do our own value addition on top of it to make it more suitable for local needs. Since last two years we have been selling applications that can be downloaded on mobile devices but now we are going to launch our personal navigation devices (PND)," Bolesza said.
NNG expects use of PNDs in India to reach to European and US levels in next 5 to 10 years which is around 20 per cent PND installed in total cars sold every year.
"The applications are available online at price of Rs 1,650. The devices which we are launching will be available from October onward for around Rs 9,000 and Rs 17,000 through car dealers, retail channels and next year from our website online," ANS' Director Sales and Business Development, Amit Kishore Sharma said.
These devices will be wi-fi enabled and can also be connected through mobile phones internet for live traffic updates on India roads, Sharma said.
"We can name only Renault, Tata andVolkswagen as our partner in India. In the next six to seven months, we expect to partner with 13 out of 16 car companies and as per estimates take our market share in devices sold through OEMs to 70 per cent from 60 per cent at present," NNG Vice President for Eastern Europe and emerging markets Peter Bolesza said here.
Without disclosing actual numbers, Bolesza said the company is looking to increase its share in post sales as well from 25 per cent to 35 per cent through dealers and other automative sales channel.
The company is selling its traffic navigation map and application through India firm Ayana Navigation Solutions.
"We use maps from Nokia and do our own value addition on top of it to make it more suitable for local needs. Since last two years we have been selling applications that can be downloaded on mobile devices but now we are going to launch our personal navigation devices (PND)," Bolesza said.
NNG expects use of PNDs in India to reach to European and US levels in next 5 to 10 years which is around 20 per cent PND installed in total cars sold every year.
"The applications are available online at price of Rs 1,650. The devices which we are launching will be available from October onward for around Rs 9,000 and Rs 17,000 through car dealers, retail channels and next year from our website online," ANS' Director Sales and Business Development, Amit Kishore Sharma said.
These devices will be wi-fi enabled and can also be connected through mobile phones internet for live traffic updates on India roads, Sharma said.
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